Gamification onboard and ashore
Add interactive cruise games to your offer and create more value for your guests. UP Digital develops smart, mobile-first games for cruise ships and ports. Whether on the ship or in the city, we transform ordinary moments into unforgettable experiences through gamification.
- Play anywhere—onboard or ashore: Offer engaging games that work seamlessly on sea days or during shore excursions.
- No staff, no hassle: Fully self-guided experiences that run automatically after booking—zero crew involvement needed.
- Tailored for your cruise: Each game is customized to your route, timing, and guest profile for maximum impact.
What are interactive cruise games?
Interactive cruise games are self-guided, digital experiences that bring play, storytelling, and discovery to life—using nothing more than a smartphone. Guests can:
- Join a shore excursion game that starts at the dock and explores the city
- Play a cruise ship escape game on sea days or in the evening
- Follow a gamified ship tour to discover the vessel interactively
All cruise games are customized to match your route, port timeframes, and guest profiles. We even ensure players return to the ship on time.
Who are cruise games designed for?
Cruise games turn logistics into stories, downtime into engagement, and ships into playgrounds.
Sell the game through your own website or booking system
Our interactive cruise games can be seamlessly integrated with your booking engine, cruise planner, or shore excursion platform. Guests can book in advance or on board.
Once booked, they automatically receive an email and/or SMS with a personal link to start the game. No extra staff needed—just a smooth, professional experience that runs itself.
Why add gamification to cruises?
- Differentiate your cruise product with interactive cruise games
- Offer added value during sea days and shore time
- Increase guest satisfaction and word-of-mouth
- Upsell without adding workload for crew
- Fully brandable or available white-label
With gamified cruise content, you offer guests more fun, more control, and more reasons to book again.
Case Study: Booking.com’s interactive boat game
UP Digital created an interactive boat escape game for Booking.com in Amsterdam—fully self-guided, mobile-based, and challenge-driven. The same format is now being adapted for cruise ships, combining sightseeing with storytelling.
Read the full case study – a proven concept for fun, impact, and brand experience.
Our other concepts
MEET&CONNECT
Provide meaningful connections during meetings or events through themed games that promote discussion and teamwork.
EXPLORE&CONNECT
Participate in an interactive, location-based scavenger hunt that encourages team building, exploration and problem solving.
LEARN&CONNECT
Make corporate learning an engaging, interactive experience with quizzes and challenges that make sharing information fun.
MOVE&CONNECT
Encourage employee well-being with outdoor challenges that encourage physical activity and connection, all playable via cell phones.