Trade Show Game – Promote & Connect

Estimated reading time: 2 minutes

The question

During a major international trade show, the organization wanted to make their own booth stand out. The challenge: how do you not only attract passersby to your booth for a moment, but make them linger, engage in conversation and remember the brand? The desire was for an interactive Trade Show Game that entices visitors to participate and generates leads at the same time.

The challenge

A trade show floor is crowded and full of stimuli. Dozens of booths compete for attention. The client was therefore looking for something that stands out immediately, is easy to understand and offers an approachable form of interaction. The concept had to fit the brand identity, but also be flexible enough to be used at different events.

The solution

UP Digital developed the Trade Show Game – Promote & Connect: a digital trade show game with a winning element. Visitors could participate on a screen or tablet in a short, playful game where they earned points or faced a challenge. The best participants had a chance to win an attractive prize, so the game element ensured extra engagement.

The game drew immediate attention through visual branding, sound effects and real-time scores. As participants played, contact information was automatically collected to support follow-up conversations or marketing campaigns. Thus, gamification became an effective means of linking brand activation with lead generation.

The result

  • A striking interactive exhibition game
  • Hundreds of visitors who actively participated
  • Direct lead generation through smart linking with CRM
  • Positive brand perception and increased traffic to the booth
  • A concept that is reusable for future trade shows

Visitors came not only to watch, but to play along. The game created conversation, energy and visibility – exactly what a brand needs on a crowded show floor.

Why this works

UP Digital uses gamification to get people moving. Combining game elements with marketing goals creates concepts that do more than entertain – they connect brands with people.

Do you also want more attention at your trade show booth or event?
Contact UP Digital and find out how an interactive game brings your brand to life.