
Add Gamification to your boat tours
Turn any boat ride into an unforgettable experience with gamification on the water. UP Digital develops interactive games that combine sightseeing with storytelling, competition and play—designed specifically for canal cruise operators who want to stand out.
- Unique experience: Transform your boat tour into an interactive game full of story, challenge, and fun.
- Fully self-guided: Guests play independently on their own phones—no staff required.
- Easy to sell: Seamlessly integrate the game into your own website and booking system.
What is an interactive canal cruise Game?
An interactive canal cruise game transforms a traditional sightseeing tour into a playful, self-guided adventure. Guests use their own smartphones to complete fun challenges, solve puzzles, answer quiz questions or take creative photos—all connected to the boat route and surroundings.
A perfect blend of interactive sightseeing and technology.

Who is a gamified boat tour for?
A gamified boat tour is ideal for any group looking for more than just a cruise—it’s a story, a game, a shared memory.

Sell the game through your own website
Our interactive boat games can be fully integrated with your channel manager or booking system. This means guests can easily book the game as an add-on via your own website.
After payment, they receive an automatic email or SMS with a personal game link. No manual handling required—just a smooth, professional experience that adds real value to each booking.
Why add gamification on the water?
- Increase guest satisfaction with added interaction
- Differentiate your canal cruise from competitors
- Upsell the game directly via your website
- Fully self-guided: no staff required
- Custom branding and white-label options available
With gamification on the water, you offer more than a boat tour—you offer an experience.


Client case: Booking.com interactive boat escape game
For Booking.com, we created a tailor-made boat escape game during a team event in Amsterdam. Participants explored the city by water, completing playful and story-driven challenges that strengthened team connection and engagement.
Read the full case study – a proven concept for fun, impact, and brand experience.