Amsterdam Canal and Boats

Add Gamification to your boat tours

Turn any boat ride into an unforgettable experience with gamification on the water. UP Digital develops interactive games that combine sightseeing with storytelling, competition and play—designed specifically for canal cruise operators who want to stand out.

  • Unique experience: Transform your boat tour into an interactive game full of story, challenge, and fun.
  • Fully self-guided: Guests play independently on their own phones—no staff required.
  • Easy to sell: Seamlessly integrate the game into your own website and booking system.

What is an interactive canal cruise Game?

An interactive canal cruise game transforms a traditional sightseeing tour into a playful, self-guided adventure. Guests use their own smartphones to complete fun challenges, solve puzzles, answer quiz questions or take creative photos—all connected to the boat route and surroundings.

A perfect blend of interactive sightseeing and technology.

Copenhagen Canal Tour

Who is a gamified boat tour for?

gamified boat tour is ideal for any group looking for more than just a cruise—it’s a story, a game, a shared memory.

Tourists

Couples

Families

Schools

Companies

Chicago Canal Cruise

Sell the game through your own website

Our interactive boat games can be fully integrated with your channel manager or booking system. This means guests can easily book the game as an add-on via your own website.

After payment, they receive an automatic email or SMS with a personal game link. No manual handling required—just a smooth, professional experience that adds real value to each booking.

Why add gamification on the water?

  • Increase guest satisfaction with added interaction
  • Differentiate your canal cruise from competitors
  • Upsell the game directly via your website
  • Fully self-guided: no staff required
  • Custom branding and white-label options available

With gamification on the water, you offer more than a boat tour—you offer an experience.

Japan Canal Cruise
Interactive Canal Cruise Game

Client case: Booking.com interactive boat escape game

For Booking.com, we created a tailor-made boat escape game during a team event in Amsterdam. Participants explored the city by water, completing playful and story-driven challenges that strengthened team connection and engagement.

Read the full case study – a proven concept for fun, impact, and brand experience.

Our other concepts

UP Digital MEET&CONNECT
UP Digital MEET&CONNECT

MEET&CONNECT

Provide meaningful connections during meetings or events through themed games that promote discussion and teamwork.

UP Digital EXPLORE&CONNECT
UP Digital EXPLORE&CONNECT

EXPLORE&CONNECT

Participate in an interactive, location-based scavenger hunt that encourages team building, exploration and problem solving.

UP Digital LEARN&CONNECT
UP Digital LEARN&CONNECT

LEARN&CONNECT

Make corporate learning an engaging, interactive experience with quizzes and challenges that make sharing information fun.

UP Digital MOVE&CONNECT
UP Digital MOVE&CONNECT

MOVE&CONNECT

Encourage employee well-being with outdoor challenges that encourage physical activity and connection, all playable via cell phones.

Ready to offer an Interactive Canal Cruise?