Custom GPS Game – Inspiration Tour Haarlemmermeer

How do you make an inspiration tour truly interactive? For the municipality of Haarlemmermeer, UP Digital developed a custom GPS game that actively engages participants in the region. Instead of a standard tour, participants discover the environment by playing, learning and collaborating.

Interaction and experience with a custom GPS game

The custom GPS game transformed an informative tour into an adventurous voyage of discovery. Participants received new questions and tasks on their phones that were linked to special locations in the Haarlemmermeer. This created a natural connection between the environment and the content of the program.
Through teamwork and light competition, participants remained alert, engaged and enthusiastic.

Interaction and experience with a custom GPS game

The custom GPS game transformed an informative tour into an adventurous voyage of discovery. Participants received new questions and tasks on their phones that were linked to special locations in the Haarlemmermeer. This created a natural connection between the environment and the content of the program.
Through teamwork and light competition, participants remained alert, engaged and enthusiastic.

Site-specific assignments bring the region to life

What makes this custom GPS game special is that each question or task is directly connected to the location where participants are. As soon as they reached a location, they automatically received new content – from knowledge questions about local history to creative photo challenges or collaborative tasks.
This created an experience in which the region itself was given the stage.

In conjunction with Compete & Connect

To make the tour even more dynamic, the custom GPS game was linked to UP Digital’s Compete & Connect platform. This allowed teams to track real-time scores and instantly see how they performed against others.
This playful competition added energy, collaboration and conversations along the way. In addition, the platform allows for easy customization of routes and missions, making the game scalable and reusable for future editions.

Customization for maximum engagement

Each custom GPS game from UP Digital is designed with an eye for detail and target audience. For the inspiration tour Haarlemmermeer this meant: assignments tailored to the themes of innovation, sustainability and local pride. This made the tour not only educational, but also inspiring and fun for participants from different backgrounds.