A staff outing on the water becomes really special with an interactive custom game. For Booking.com, UP Digital developed a unique digital experience in which teams competed against each other aboard three different boats. The game combined GPS tasks, team assignments and real-time competition – all tailored to the theme and atmosphere of the company.
A custom game full of excitement and cooperation
During the boat ride through the canals of Amsterdam, participants were constantly presented with new challenges via their phones. Each task was specially designed for this custom game, so that the story, locations and puzzles perfectly matched Booking.com.
The teams had to work well together, think fast and navigate smartly. This created a healthy dose of competition, but also a lot of hilarity and connection on board.
Interactive assignments with GPS technology
The power of this custom game is in the combination of technology and experience. With GPS tracking, teams saw their position relative to the other boats in real time. At specific points in the city, new tasks, riddles or photo tasks automatically appeared.
In addition, participants could earn points by coming up with creative solutions or taking original photos. Thus, each boat trip became different, surprising and personal.
Perfect for team building on the water
This custom game showed how team building and fun go together effortlessly. Combining the game format with a boat ride created a relaxed atmosphere in which colleagues got to know each other better. Moreover, the game was fully digital, allowing instructions and scoreboard to be displayed live on smartphones.
The scalability made it possible for multiple boats to play simultaneously, which added dynamics and competition.
Customization in every detail
What really sets this custom game apart is the level of personalization. UP Digital integrated elements of Booking.com culture, logos and themes into the game content. The result: a unique experience that not only entertains, but also reinforces what it means to be part of the team.