5 uses of event gamification: what are they?

Event gamification has been a trending topic among organizations. But what are they used for?

Event gamification has been used frequently by different organizations. Knowing these uses can be useful especially if you want to make your organization better.

Want to know what you can use event gamification for? Keep reading this blog to find out!

Ice breaker

In the previous blog, I mentioned how teachers use ice-breaker games so that students can bond and get to know each other. The same thing can be done in organizational settings.

Let’s say you have many employees or members joining the group. You want to try to ‘break the ice’ so that they can blend in well with the new environment. You also want to make them feel welcome and create a sense of belonging to the company.

Using games like MEET&CONNECT would create that sense of belonging, and it can uniquely break the awkwardness between newcomers and existing members.

Building network

Event gamification can also be used to build networks with new people.

In business, having many networks can be a power. This is true as you want to have a good relationship with many people or organizations so that you can use them when you need them and vice versa.

But networking can be tricky sometimes. To some people, talking to new people can be a huge obstacle.

Event gamification can be a unique way to have a conversation with new people.

By creating missions and challenges towards meeting new people, people can naturally have a conversation and build a network.

Teamwork

All organizations want to increase the productivity of their employees. Having a strong team bond can increase productivity and enhance relationships between employees.

If you want to use event gamification to increase the teamwork skills of your employees, you can create group challenges so that they would work together.

By overcoming the obstacles together, they would learn how to work together and build trusting relationships with one another.

Now you know how event gamification is used to enhance teamwork, let’s move on to how it can be used to increase promotion.

Promotion

Promotion is important when you want to increase your brand recognition. Do you want people to know about your brand? Event gamification can be a unique tool to do that.

Imagine, a huge event where there are booths everywhere with hundreds and thousands of people coming.

With multiple competitions and crowds, you would want the booth of your organization to stand out from them.

Event gamification will create a ‘buzz’ that will draw a crowd around you. With many eyes focused on you, this is your chance to shine! Talk about your organization and how you will benefit them.

If you use event gamification well enough, people might post about it on social media. Who knows, your organization might be trending on Instagram.

Gathering investors

You would want to gather investors for your organization to grow. Event gamification can help you!

In events where many investors attend, you would want to catch their attention.

Investors normally receive many proposals from many organizations to invest in them. If you want to draw their attention, try using event gamification.

Event gamification will draw attention to the investors and have their ears open about your organization due to its game-like concept. Since you have their focus, try to casually explain about your organization (what you do, how investing in your organization can benefit them, etc.)

Final note

So, event gamification has many uses. Depending on your goals for the organization, it can be used in different ways.

But doing this by yourself, probably won’t be easy. UP Digital can help you with that! We have many options available for you to check out and find out what fits your organization!

Want to know more? Please contact us.