How to use gamification in a professional way.

Estimated reading time: 3 minutes



/ˌɡeɪmɪfɪˈkeɪʃ(ə)n/

noun

1.         The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.”Gamification is exciting because it promises to make the hard stuff in life fun”

Business and gamification

Gamification isn’t just about turning all the documents in the office into an addicting game like Fortnite. Or maybe it is… But let’s be honest, Work isn’t always fun and interesting.
Bosses, managers and HR professionals all around the world are looking for methods and tools to provide a more meaningful experience and engage with their workforce. Your new employee should enjoy this process and not feel overwhelmed in their first few days with your organisation. 

Gamification and UP DIGITAL

That’s where UP DIGITAL makes a move! We are all familiar with the concept of first impressions. When new employees join your company, you have a brief time frame to paint a picture of what their experience will be like. In that period, you must rock your onboarding process to absolutely nail that first impression. You want your employees to recall their first interactions with your company as some of the most pleasant they’ve ever had at their work.

Employees formally introduce themselves to the team and at the end of the onboarding game you did not have to repeat your story time after time. They are a member of the group, and now that all of the quests have been completed, they are less likely to engage in awkward conversations at the coffee machine.

This is exactly why gamification is so important; Whether you want an anniversary game, a personalized onboarding tool, a tour of the new office or an explanation of how your cyber security system works. We can do this without putting people to sleep with a long and boring story, and it will be completely customised to your wishes, theme, or house style. Gamification is one of the most popular trends today, and it can help businesses solve all the issues and challenges simply by making a dull processes more entertaining!

You name it, we create it.

The ability of games

Games have an incredible ability to keep employees’ attention, build loyalty, and motivate them. So, from our point of view, there is no reason not to use gamification. The acceptance of games in business applications is encouraging; it motivates employees to complete their tasks in a fun way. Gamification is rapidly expanding, as of now, experts report that as much as 70% of Global 2000 companies (the world’s largest 2,000 companies) use gamification. And according studies, 79% of employees claim to have gained motivation and purpose due to gamification elements.

So again, this is a positive tool to encourage employees and remove some workplace pressure, which we all know, can negatively impact social and mental well-being. It’s proven that people are more productive and inspired to work harder when they use it, but they also enjoy their work more. Because let’s face it, we’re all loving some challenge.

Intrigued by the possibilities? Then please contact us without obligation; we would be delighted to assist you.